AKTIFITAS PUBLIC RELATIONS PT. AGUNG PODOMORO LAND, TBK DALAM MENJALANKAN MEDIA RELATIONS UNTUK MENINGKATKAN PUBLISITAS
| Main Author: | Christie Ghea Anandalina / Sunarto |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ilmu Komunikasi Universitas Tarumanagara
, 2015
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| Subjects: | |
| Online Access: |
http://journal.tarumanagara.ac.id/index.php/FIKOM/article/view/2007 |
Daftar Isi:
- This study discusses the activities of the Public Relations Officer of PT. Agung Podomoro Land, Tbk particularly in media relations activities to increase publicity. Agung Podomoro is a company which is engaged in property that should get the publicity that the public is aware of the existence of the Supreme products Podomoro. This study uses the theory of media relations Yosal Iriantara expressed about the notion of media relations, media relations is a good principle, how to build media relations, and the goal of media relations. There are also theories about the publicity and publicity form proposed by SK Bonar and Frank Jefkins. While this study used qualitative research methods. Subjects who obtained the result of random selection or use the researchers Snowballing sampling techniques. Six subjects were chosen among two people is a Media Relations Officer and Public Relations Officer of the Supreme Podomoro Land, one person is the deputy chairman of the Indonesian Young Perhumas organization, and three others are journalists from Reuters, quiz, and Metro. This study aims to determine the activity of the Supreme Public Relations Officer Podomoro in media relations activities. The conclusion that can author is Public Relations Officer Supreme Podomoro has conducted media relations activities as well as possible and it is shown by the good publicity from the mass media. Keywords : Public Relations , Media Relations , Publicity