REPRESENTASI STEREOTIP PEREMPUAN PARUH BAYA DALAM IKLAN TELEVISI “CONFIDENCE DIAPERS”
| Main Author: | Reza Ekon Wirata / Mei Ie |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ilmu Komunikasi Universitas Tarumanagara
, 2015
|
| Subjects: | |
| Online Access: |
http://journal.tarumanagara.ac.id/index.php/FIKOM/article/view/2004 |
Daftar Isi:
- This study aims to determine the meaning of middle-aged female stereotypes on television commercials Confidence Diapers version of " chatter mothers. " This study used a qualitative pendekan semiotic analysis. Subjects in this study are five middle-aged female characters in advertisements Confidence Diapers, and 1 informant. Data was collected through study of documentation, interviews, and literature. The technique of data analysis is done through data reduction, data display, and conclusion or verification. Test the validity of the data is done through investigator triangulation. The research was conducted in Jakarta, such as college, home, cafe, perustakaan, and others. The conclusion of this study indicate that the stereotype of women in television commercials confidence diapers represented in figures housewife from upper middle class and measure success in terms of material owned. Keywords: Communication, advertising, semiotics Barthes, advertising, television, women, middle-aged, stereotypes, Confidence Diapers.