Analisis Dan Perancangan Sistem Informasi Pemasaran pada PT. Bahtera Global Solusi
| Main Authors: | Suparman, Falerianus Hendratno, Nurcahyawati, Vivine, Wulandari, Sri Hariani Eko |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Universitas Dinamika
, 2016
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| Subjects: | |
| Online Access: |
https://repository.dinamika.ac.id/id/eprint/5336/1/BidC.1.c.6-9.pdf https://repository.dinamika.ac.id/id/eprint/5336/2/Dokumen%20JSIKA%20Vol%205%20No%208%202016.pdf https://repository.dinamika.ac.id/id/eprint/5336/3/Plagiasi%20JSIKA%20Vol%205%20No%208%202016.pdf https://repository.dinamika.ac.id/id/eprint/5336/4/Reviewer%20JSIKA%20Vol%205%20No%208%202016.pdf https://repository.dinamika.ac.id/id/eprint/5336/ |
Daftar Isi:
- PT. Bahtera Global Solusi is a company engaged in providing IT services and product sales. IT products in the form of audio-visual products, computer, network solutions, security products, software telecommunications products and other office supplies. Marketing is one of the main factors that may affect the interests of the customer. Good marketing system and the right target, increases the purchasing power of customers and customer loyalty to the company. Therefore, it can increase profits for the company.Currently, the company still has obstacles in the marketing process. To market its products, the company must have the right marketing strategy to achieve the objectives of the company. In this case the company does not have a means of determining the marketing strategy is based on four criteria, ie based on place, price, product and promotion.From the above problems, the company wants to create a Marketing Information System. Marketing information system based 4p ie, place, price, promotion, and product needed to address marketing problems occurred at the company. The initial stage of the design of information systems in the form of information system design can be used as a cornerstone in building a marketing information system