The Influence of Destination Brand Communication and Destination Brand Trust Toward Visitor Loyalty of Marine Tourism in East Java, Indonesia
| Main Authors: | Aliffianto, Achmad Yanu, Candraningrat, Candraningrat |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
IAEME Publisher
, 2018
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| Subjects: | |
| Online Access: |
https://repository.dinamika.ac.id/id/eprint/3524/1/Dokumen_Jurnal%20IJCIET%20%281%29.pdf https://repository.dinamika.ac.id/id/eprint/3524/2/Plagiasi_Jurnal%20IJCIET%281%29.pdf https://repository.dinamika.ac.id/id/eprint/3524/3/Reviewer_Jurnal%20IJCIET%20%281%29.pdf https://repository.dinamika.ac.id/id/eprint/3524/ http://iaeme.com/MasterAdmin/uploadfolder/IJCIET_09_08_092/IJCIET_09_08_092.pdf |
Daftar Isi:
- This study aims to analyze the influence of destination brand communication and destination brand trust on visitor loyalty of marine tourism in East Java, Indonesia. This research was conducted by distributing questionnaires to 123 respondents who visited beaches around East Java Province. The analysis technique used is quantitative analysis technique with multiple regression analysis that is F test and T test. The result of research proves that destination brand communication has positive influence to visitor loyalty, destination brand trust also has positive influence to visitor loyalty, and destination brand communication and destinatination brand trust simultaneously have a positive influence on visitor loyalty.