Understanding Users Attitude to Social Endorsement Advertising of Embarrassing Product

Main Authors: Wang, Chih-Chien, Yang, Yolande , Chiang, Meng
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Bright Institute , 2021
Subjects:
Online Access: http://ijaim.net/journal/index.php/ijaim/article/view/4
http://ijaim.net/journal/index.php/ijaim/article/view/4/2