After Sales Service Analysis At PT Daya Kobelco CMI Banjarmasin

Main Authors: Maharani, Sari Hepy, Fitriani, Fitriani, Shintia, Novi
Format: Article PeerReviewed Book
Bahasa: ind
Terbitan: P3M Politeknik Negeri Jakarta , 2016
Subjects:
Online Access: http://repository.poliban.ac.id/522/1/After%20Sales%20Service%20Analysis%20At%20PT%20Daya%20Kobelco%20CMI%20Banjarmasin.pdf
http://repository.poliban.ac.id/522/
http://asais.pnj.ac.id/attachment/files/828ce-proceeding-asais-2016_csh-v3-small.pdf
Daftar Isi:
  • After- sales services have proven to be of importance, and a strategic after- sales framework is necessary. Three major activities that play a crucial role within the after- sales services in the manufacturing industry are field technical assistance, spare parts distribution and customer care. However, intensive studies regarding after-sales in a specific industry are lacking. This research focused on the Kobelco heavy equipment machinery industry organization, the purpose of this study is to investigate the major activities of after- sales service focusing on customer relationship among three classified sizes of after- sales service providers. A qualitative research has been carried out in the form of semi-structured interviews. The study reveals that PT. Daya Kobelco CMI Banjarmasin still needs much improvement role in the spare part management and scheduling of the mechanic.