Green Product, Social Media Marketing and Its Influence on Purchasing Decisions
| Main Authors: | Okadiani, Ni Luh Bayu, Mitariani, Ni Wayan Eka, Imbayani, I Gusti Ayu |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
AIBPM Publisher
, 2019
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| Subjects: | |
| Online Access: |
http://ejournal.aibpm.org/index.php/IJABIM/article/view/684 http://ejournal.aibpm.org/index.php/IJABIM/article/view/684/672 |
Daftar Isi:
- This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for companies to who participate in social media so that later it will produce purchasing decisions. This is a study on Sensatia Botanical products. In this study using a nonprobability sampling method with a number of 100 respondents. This study found that green products have a positive and significant effect on purchasing decisions with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions.