Culture behind Commercials: Semiotic Analysis
| Main Author: | Sullia, Wayan Mela |
|---|---|
| Format: | Thesis PeerReviewed Book Bachelors |
| Bahasa: | eng |
| Terbitan: |
Perpustakaan Universitas Teknokrat Indonesia
, 2018
|
| Subjects: | |
| Online Access: |
http://repository.teknokrat.ac.id/461/1/8%20ABSTRACT.pdf http://repository.teknokrat.ac.id/461/2/10%20CHAPTER%20ONE.pdf http://repository.teknokrat.ac.id/461/3/REFERENCES.pdf http://repository.teknokrat.ac.id/461/ |
| ctrlnum |
461 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.teknokrat.ac.id/461/</relation><title>Culture behind Commercials: Semiotic Analysis</title><creator>Sullia, Wayan Mela</creator><subject>Culture</subject><description>Advertising commonly used by companies in order to introduce new products or services. The form of advertisings are quite various, it can be in the form of billboard, banner or even commercials that broadcast on TV. Here, the writer finds out that there are some commercials indirectly showing cultures that are exist in a country, in this case, the culture in America. The term culture itself can be various, start from what kind of food that mostly people eat, their suits, drink or even the big holiday or big event that annually happens. Thus, in order to find out the culture behind these commercials, this research is using semiotic approach to reveal some symbols or signs that symbolize cultures. After that, the writer is using secondary data which are trustful information about the meaning of the symbols. The results of the study showed that from the total of the commercials, there are some cultures found in the form of big day event, such as Christmas, Halloween, Valentine, Thanksgiving and President's Day. Meanwhile, other commercials showing habit and sport that exist in America, they are drinking alcohol beverages and playing rugby (American Football). In the end, the writer concludes that commercial is one of the tools of marketing to show new products or services in society through media. However, in making the commercials sometimes the creator put some cultures that is allowed based on the law terms and conditions each of country.</description><publisher>Perpustakaan Universitas Teknokrat Indonesia</publisher><date>2018-02-03</date><type>Thesis:Thesis</type><type>PeerReview:PeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.teknokrat.ac.id/461/1/8%20ABSTRACT.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.teknokrat.ac.id/461/2/10%20CHAPTER%20ONE.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.teknokrat.ac.id/461/3/REFERENCES.pdf</identifier><identifier> Sullia, Wayan Mela (2018) Culture behind Commercials: Semiotic Analysis. Other thesis, Universitas Teknokrat Indonesia. </identifier><recordID>461</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:PeerReviewed PeerReview Book:Book Book Thesis:Bachelors |
| author |
Sullia, Wayan Mela |
| title |
Culture behind Commercials: Semiotic Analysis |
| publisher |
Perpustakaan Universitas Teknokrat Indonesia |
| publishDate |
2018 |
| topic |
Culture |
| url |
http://repository.teknokrat.ac.id/461/1/8%20ABSTRACT.pdf http://repository.teknokrat.ac.id/461/2/10%20CHAPTER%20ONE.pdf http://repository.teknokrat.ac.id/461/3/REFERENCES.pdf http://repository.teknokrat.ac.id/461/ |
| contents |
Advertising commonly used by companies in order to introduce new products or services. The form of advertisings are quite various, it can be in the form of billboard, banner or even commercials that broadcast on TV. Here, the writer finds out that there are some commercials indirectly showing cultures that are exist in a country, in this case, the culture in America. The term culture itself can be various, start from what kind of food that mostly people eat, their suits, drink or even the big holiday or big event that annually happens. Thus, in order to find out the culture behind these commercials, this research is using semiotic approach to reveal some symbols or signs that symbolize cultures. After that, the writer is using secondary data which are trustful information about the meaning of the symbols. The results of the study showed that from the total of the commercials, there are some cultures found in the form of big day event, such as Christmas, Halloween, Valentine, Thanksgiving and President's Day. Meanwhile, other commercials showing habit and sport that exist in America, they are drinking alcohol beverages and playing rugby (American Football). In the end, the writer concludes that commercial is one of the tools of marketing to show new products or services in society through media. However, in making the commercials sometimes the creator put some cultures that is allowed based on the law terms and conditions each of country. |
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