Living brands
| Main Author: | NADEAU, Raymond A |
|---|---|
| Format: | Book |
| Terbitan: |
McGraw-Hill
|
| Subjects: |
Daftar Isi:
- Living brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers