New business ventures and the entrepreneur
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McGraw-Hill
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Daftar Isi:
- This newly revised text focuses on an innovative approach where the entrepreneur becomes more than just the creator of a thought or product - they learn to manage the entire business. New Business Ventures and the Entrepreneur, 6e is an all-in-one approach to entrepreneurship by providing both the text and cases in order to provide entrepreneurs a text that encompasses learning and application. Over 90% of the cases are NEW to this edition. Topics included Entrepreneurship in Non-profit in cases such as The Aravind Eye Hospital, Madurai India : In Service for Sight and Endeavor - Determining a Growth Strategy. Other topics include the Social Enterprise Sector as seen in KIPP National and the Corporate Sector in cases such as Jamie Dimon & Bank One. Six new chapters have been added to increase the focus of the entrepreneur as a manager.