The Quest for global dominance transforming global presence into global competitive advantage
| Main Author: | GOVINDARAJAN, Vijay |
|---|---|
| Format: | Book |
| Terbitan: |
Jossey-Bass
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| Subjects: |
Daftar Isi:
- This book identifies market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets, converts global presence into global competitive advantage, cultivates a global mindset by viewing cultural and geographic diversity and strives to reinvent the rules of the global game by rethinking answers to the classic questions : who are our target customers?