Essentials of marketing: a global-managerial approach
| Main Author: | PERREAULT, William D |
|---|---|
| Format: | Book |
| Terbitan: |
McGraw Hill
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| Subjects: |
Daftar Isi:
- This book is about marketing and marketing strategy planning, and at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.