CRITICAL DISCOURSE ANALYSIS: REVEALING MASCULINITY THROUGH L-MEN ADVERTISEMENT
| Main Authors: | Al Falaq, Janata Shoji, Puspita, Dian |
|---|---|
| Format: | Article info application/pdf eArticle |
| Bahasa: | eng |
| Terbitan: |
English Literature Study Program, Faculty of Arts and Education Universitas Teknokrat Indo
, 2021
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| Online Access: |
http://jim.teknokrat.ac.id/index.php/linguistics_and_literature/article/view/764 http://jim.teknokrat.ac.id/index.php/linguistics_and_literature/article/view/764/324 |
Daftar Isi:
- in this article, the writers aim to look deeper into the ideology used by L-men advertising management in making L-men advertisement which mostly used male casting and other topless act. Using critical discourse analysis, the article focus on the implicit messages convey by the L-men advertisement that it conveys about the toxic masculinity behavior in gaining men dominance is equal to have a strong and muscular body. This study uses the Fairclough model of analysis, that in the shown that the creator of the advertisement-supported the current represe about gaining muscle to gain dominance, and the society ignorance towards the issue and only look advertisement as it sells product only.