Daftar Isi: PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUPLEMEN KESEHATAN K-OMEGA SQUA (STUDI KASUS PADA STOKIS PT K-LINK NUSANTARA CABANG PLAJU PALEMBANG) LAPORAN AKHIR Dibuat Untuk Memenuhi Syarat Menyelesaikan Pendidikan Diploma III Pada Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya

Main Author:	Asmarani, Santi
Format:	Thesis NonPeerReviewed Book
Bahasa:	eng
Terbitan:	, 2014
Subjects:	HB Economic Theory
Online Access:	http://eprints.polsri.ac.id/791/1/cover.pdf http://eprints.polsri.ac.id/791/2/BAB%201.pdf http://eprints.polsri.ac.id/791/3/BAB%20II.pdf http://eprints.polsri.ac.id/791/4/BAB%20III.pdf http://eprints.polsri.ac.id/791/5/BAB%20IV.pdf http://eprints.polsri.ac.id/791/6/BAB%20V.pdf http://eprints.polsri.ac.id/791/7/Daftar%20Pustaka.pdf http://eprints.polsri.ac.id/791/8/Lampiran.pdf http://eprints.polsri.ac.id/791/

Daftar Isi:

This purpose of the final report is to know about the price effect and the quality of product of the customer’s buying decision of health supplement K-Omega Squa ( case study in Stockis of PT K-Link Nusantara Plaju branch Palembang). The writer investigated which variable which was the most dominant in affecting customer’s buying decision. The data were collected from questonnaires to 98 customers, and interviews to side Stockis PT K-Link Nusantara Plaju branch Palembang, then the data were analysis by using Slovin theory and prepare by using double linier regression formula, correlation and determination coefficient. The result showed that determination coefficient (R Square) was 87,2 persent is affected by price and the quality of proudct and 12,8 persent those were affected by other variables which were not mentioned in this final research. T-test shows that price variable is dominant to give affect customer’s decision. Thus, the writer suggests that the stockist PT K-Link Nusantara Palju Baranch Palembang keep maintaining price strategy and quality of product, because it can effect customers in buying health suplement K-Omega Squa. vii