Daftar Isi:
  • The final report aims to know role of prices in rising on sales volume Soponyono Products Perumnas Sako Palembang. The writer gave the questionnere to 30 x respondents by using non probabilty sampling techique with insdental sampling. The variables in this finl report wereprice and sales volume. The wirter found that there was an influence in price towards sales volume of Soponyono Products Perumnas Sako Palembang. The result showed that vlue of correlation coefficient was 0.40044, which means the influence was positive and quite influential. So, the price were quite influential and positive towards sales volume. Price’s stting in Soponyono Perumnas Sako Palembang was oriented to raw material. Therfore, to increase the sales volume, Soponyono Perumnas Skao must set the price that can complete with competitor. Keywords: Price, Sales Volume, Soponyono Perumnas Sako Palembang.