PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TEH HITAM GUNUNG DEMPO PADA KECAMATAN PAGARALAM SELATAN
| Main Author: | Pratiwi, Citra |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/766/1/COVER.pdf http://eprints.polsri.ac.id/766/2/BAB%20I.pdf http://eprints.polsri.ac.id/766/3/BAB%20II.pdf http://eprints.polsri.ac.id/766/4/BAB%20III.pdf http://eprints.polsri.ac.id/766/5/BAB%20IV.pdf http://eprints.polsri.ac.id/766/6/BAB%20V.pdf http://eprints.polsri.ac.id/766/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/766/8/LAMPIRAN.pdf http://eprints.polsri.ac.id/766/ |
| ctrlnum |
766 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.polsri.ac.id/766/</relation><title>PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN
PEMBELIAN TEH HITAM GUNUNG DEMPO
PADA KECAMATAN PAGARALAM SELATAN</title><creator>Pratiwi, Citra</creator><subject>HB Economic Theory</subject><description>This research is about the effect of product quality on purchasing decision of Teh
Hitam Gunung Dempo in Subdistrict South of Pagaralam. The writer wanted to
know how much effect the product quality of purchasing decision of Teh Hitam
Gunung Dempo and also wanted to know what kind dimention that had the most
effect on purchasing decision. The data were colected by using interview with the
employees at PTPn7 Pagaralam, made documentation of important data, shared
questionares for 100 respondens and library research. The wirter used SPSS
Program to analize the data. The result shows, the effect of quality product was
0,504 or 50,3%. It meants that the effect of purchasing decision was 50,3%.
However 49,67% was influence from others effect. Based on the results, it is
suggested that PTPn 7 should be grow up peculiarity product and durable product
in their marketing to increase their puchasing product.
Keywords: Product Quality, Purchasing Decision</description><date>2014-07</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/766/1/COVER.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/766/2/BAB%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/766/3/BAB%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/766/4/BAB%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/766/5/BAB%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/766/6/BAB%20V.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/766/7/DAFTAR%20PUSTAKA.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/766/8/LAMPIRAN.pdf</identifier><identifier> Pratiwi, Citra (2014) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TEH HITAM GUNUNG DEMPO PADA KECAMATAN PAGARALAM SELATAN. Other thesis, Politeknik Negeri Sriwijaya. </identifier><recordID>766</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Pratiwi, Citra |
| title |
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN
PEMBELIAN TEH HITAM GUNUNG DEMPO
PADA KECAMATAN PAGARALAM SELATAN |
| publishDate |
2014 |
| topic |
HB Economic Theory |
| url |
http://eprints.polsri.ac.id/766/1/COVER.pdf http://eprints.polsri.ac.id/766/2/BAB%20I.pdf http://eprints.polsri.ac.id/766/3/BAB%20II.pdf http://eprints.polsri.ac.id/766/4/BAB%20III.pdf http://eprints.polsri.ac.id/766/5/BAB%20IV.pdf http://eprints.polsri.ac.id/766/6/BAB%20V.pdf http://eprints.polsri.ac.id/766/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/766/8/LAMPIRAN.pdf http://eprints.polsri.ac.id/766/ |
| contents |
This research is about the effect of product quality on purchasing decision of Teh
Hitam Gunung Dempo in Subdistrict South of Pagaralam. The writer wanted to
know how much effect the product quality of purchasing decision of Teh Hitam
Gunung Dempo and also wanted to know what kind dimention that had the most
effect on purchasing decision. The data were colected by using interview with the
employees at PTPn7 Pagaralam, made documentation of important data, shared
questionares for 100 respondens and library research. The wirter used SPSS
Program to analize the data. The result shows, the effect of quality product was
0,504 or 50,3%. It meants that the effect of purchasing decision was 50,3%.
However 49,67% was influence from others effect. Based on the results, it is
suggested that PTPn 7 should be grow up peculiarity product and durable product
in their marketing to increase their puchasing product.
Keywords: Product Quality, Purchasing Decision |
| id |
IOS15200.766 |
| institution |
Politeknik Negeri Sriwijaya |
| institution_id |
186 |
| institution_type |
library:university library |
| library |
Perpustakaan Politeknik Negeri Sriwijaya |
| library_id |
333 |
| collection |
Perpustakaan Politeknik Negeri Sriwijaya |
| repository_id |
15200 |
| city |
KOTA PALEMBANG |
| province |
SUMATERA SELATAN |
| repoId |
IOS15200 |
| first_indexed |
2021-08-25T09:28:09Z |
| last_indexed |
2021-08-25T09:28:09Z |
| recordtype |
dc |
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1709058406684295168 |
| score |
17.538404 |