PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY (STUDI KASUS PADA SISWA SMA NEGERI 5 PALEMBANG)
| Main Author: | Ismed, M. Yogi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/734/1/Halaman%20Depan.pdf http://eprints.polsri.ac.id/734/2/bab%201.pdf http://eprints.polsri.ac.id/734/3/bab%202.pdf http://eprints.polsri.ac.id/734/4/bab%203.pdf http://eprints.polsri.ac.id/734/5/bab%204.pdf http://eprints.polsri.ac.id/734/6/bab%205.pdf http://eprints.polsri.ac.id/734/7/daftar%20pustaka.pdf http://eprints.polsri.ac.id/734/8/Lampiran.pdf http://eprints.polsri.ac.id/734/ |
Daftar Isi:
- This research aims to know the influence of product attributes which consist of quality, features and design on the Samsung Galaxy smartphone purchasing decisions on the students of SMAN 5 Palembang. The samples in this research were 70 respondents, the sampling technique used Purposive Sampling. The results of this research indicate that the product attributes affect purchasing decisions of Samsung Galaxy smartphone, the results indicated by the value of the coefficient of determination 41% were obtained from the analysis with simple regression technique. The result of testing are showning that there is an significant influance between independent variable and dependent variable. Keyword: Product Attributes, Purchasing Decisions