PERANAN MEDIA PERIKLANAN DALAM PEMBELIAN MOBIL TRUK PADA PT. ASTRA INTERNATIONAL TBK. AUTO 2000 CABANG PLAJU PALEMBANG
| Main Author: | Astuti, Maya |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/726/2/COVER.pdf http://eprints.polsri.ac.id/726/3/BAB%20I.pdf http://eprints.polsri.ac.id/726/5/BAB%20II.pdf http://eprints.polsri.ac.id/726/6/BAB%20III%20.pdf http://eprints.polsri.ac.id/726/7/BAB%20IV.pdf http://eprints.polsri.ac.id/726/8/BAB%20V.pdf http://eprints.polsri.ac.id/726/9/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/726/ |
Daftar Isi:
- This report have research about advertising media that use by PT Astra Internatioanl Tbk. Auto 2000 Branch Plaju Palembang. The purpose of this report to known, how part of advertising media within trucks buying and the effectiveies advertising media thoughtful trucks buying at PT Astra International Tbk. Auto 2000 Branch Plaju Palembang. The methods are use in this report by questioner, interview, and library research. The results showed that showroom event (87,24%), brochure (80,27%), newspaper (79,1%), and billboard (78,58%). From the results, the writen remark that advertising media of trucks buying already good, and the effectivies media is showroom event, the writen fives suggestion to PT Astra International Tbk. Auto 2000 Branch Plaju Palembang can be add others promotion media to conduct the selling. Keywords: Advertising Media, News paper, Showroom Event, Billboard, Brochure.