TINJAUAN BAURAN PROMOSI TERHADAP KEPUTUSAN SISWA/SISWI SMA MEMILIH KURSUS PADA PT GEMA SUKSES CEMERLANG CABANG PLAJU
| Main Author: | LUTFI, AHMAD |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/706/1/COVER.pdf http://eprints.polsri.ac.id/706/2/BAB%20I.pdf http://eprints.polsri.ac.id/706/3/BAB%20II.pdf http://eprints.polsri.ac.id/706/4/BAB%20III.pdf http://eprints.polsri.ac.id/706/5/BAB%20IV.pdf http://eprints.polsri.ac.id/706/6/BAB%20V.pdf http://eprints.polsri.ac.id/706/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/706/ |
Daftar Isi:
- PT Gema Sukses Cemerlang Plaju branch is a course institution in Palembang which give courses about sains and social science. PT Gema Sukses Cemerlang Plaju branch addressed at Jalan Ahmad Yani Tangga Takat 16 ULU Komplek Permata Biru Blok AA No. 09 Plaju Palembang, phone 0711- 516385. This research aims to review of promotional mix on the decision of high school students to choose to study at PT Gema Sukses Cemerlang Plaju Branch. Writer used interview and observation to get the data. The data were analyzed by using descriptive qualitative method. The promotional mix have done by PT Gema Sukses Cemerlang Plaju branch are advertisement (newspaper and brochures) and personal selling. PT Gema Sukses Cemerlang Plaju branch did advertising in local newspaper and shared the brochures to people in main street, traffic light, and school. Meanwhile, for personal selling PT Gema Sukses Cemerlang Plaju branch visited schools to do presentations and give lot of information about the specific lesson that they give in their course. But even if PT Gema Sukses Cemerlang Plaju branch did the promotional mix, they still didn‟t reach their target.