PENGARUH BIAYA PERIKLANAN TERHADAP VOLUME PENJUALAN RUMAH PADA PT VINAYAKA ABADI PALEMBANG
| Main Author: | CAHYATI, DWI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/687/1/File%201.pdf http://eprints.polsri.ac.id/687/2/File%202.pdf http://eprints.polsri.ac.id/687/3/File%203.pdf http://eprints.polsri.ac.id/687/4/File%204.pdf http://eprints.polsri.ac.id/687/5/File%205.pdf http://eprints.polsri.ac.id/687/6/File%206.pdf http://eprints.polsri.ac.id/687/7/File%207.pdf http://eprints.polsri.ac.id/687/8/File%208.pdf http://eprints.polsri.ac.id/687/ |
Daftar Isi:
- This final report aims to determine how the effect of the cost of advertising towards the volume of houses achieved by PT Vinayaka Abadi Palembang. The data were collected by interview and library research. The analysis were using quantitative and qualitative technique. The quantitative technique were using correlation coefficient, simple regression, and coefficient of determinant. The result showed that correlation coefficient between the cost of advertising and the sales volume is 0,88 which means there’s a positive correlation between the cost of advertising with the sales volume. The percentage of coefficient of determinant is 77,44% which means that the cost of advertising only affect 77,44% from the total sales volume that has been achieved. Whereas the rest is 22,56% were affected by other factors. Then based on the regression equation showed that the cost of advertising has a positive effect through the sales volume, which means that the greater/biggest the advertising cost incurred will be greater/biggest the sales volume achieved. Therefore, it’s better for PT Vinayaka Abadi Palembang to add more advertising cost in accordance with the fund owned by the company, then add or use the media advertising like tv, radio, magazine and internet to increase the volume of houses sales. Keywords: The Cost of Advertising, Sales Volume