PROPOSAL LAPORAN AKHIR Pengaruh Faktor Kemudahan dan Faktor Kualitas Produk Terhadap Pengambilan Keputusan Mahasiswi untuk Membeli Baju Kemeja pada Toko Online (Studi Kasus Mahasiswi Jurusan Akuntansi Kelas Pagi Politeknik Negeri Sriwijaya)

Main Author: PUTRI KESUMA, ADE DESI
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2014
Subjects:
Online Access: http://eprints.polsri.ac.id/650/1/COVER.docx
http://eprints.polsri.ac.id/650/2/bab%201.docx
http://eprints.polsri.ac.id/650/3/BAB%20II.docx
http://eprints.polsri.ac.id/650/4/BAB%20III.docx
http://eprints.polsri.ac.id/650/5/BAB%20IV.docx
http://eprints.polsri.ac.id/650/6/BAB%20V.docx
http://eprints.polsri.ac.id/650/7/DAFTAR%20PUSTAKA.docx
http://eprints.polsri.ac.id/650/
Daftar Isi:
  • The purpose of this final report is to determine the effect of the easier and quality product of the product purchase decision for buying a shirt on online shop. The title of the final report is The Influence of the effect of the easier and quality product for Product Purchase Decision for Buying a Shirt on Online Shop. To analyze the data collcted, the cuthors use a questionnaire and interview instruments. The results of the research are the most dominant factor can be seen in table t test (partial), product quality factor is dominant influential factor than the easier factor. The online store should still maintain the quality of products offered, as well as online shop should provide special services or facilities in order to make the collegian interested for transacting on online shop. Both factors influence of the product purchase decision is 62,2% and 37,8% for another factors. Keywords: The easier factor’s, and the quality product factor’s