Daftar Isi: THE PROMOTION STRATEGIES OF PALEMBANG HARUM TO PROMOTE PALEMBANG TRADITIONAL CAKES

Main Author:	Malaya, Novita
Format:	Thesis NonPeerReviewed Book
Bahasa:	eng
Terbitan:	, 2018
Subjects:	PE English
Online Access:	http://eprints.polsri.ac.id/6486/1/FILE%20I.pdf http://eprints.polsri.ac.id/6486/2/FILE%20II.pdf http://eprints.polsri.ac.id/6486/3/FILE%20III.pdf http://eprints.polsri.ac.id/6486/4/FILE%20IV.pdf http://eprints.polsri.ac.id/6486/5/FILE%20V.pdf http://eprints.polsri.ac.id/6486/6/FILE%20VI.pdf http://eprints.polsri.ac.id/6486/7/FILE%20VII.pdf http://eprints.polsri.ac.id/6486/8/JOURNAL%20OF%20INTERVIEW.pdf http://eprints.polsri.ac.id/6486/9/TRANSCRIPT%20INTERVIEW.pdf http://eprints.polsri.ac.id/6486/

Daftar Isi:

This research aims to know the promotion strategies of Palembang Harum to promote Palembang traditional cakes. The data collected through direct interview with Mardho as the owner of Palembang Harum. The writer used qualitative research by using case study method. From this research, the writer got the result about the strategies that Palembang Harum used for promoting Palembang traditional cakes. The results are Personal Selling, Mass Selling, Sales Promotion and Public Relation.