ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK TUPPERWARE PT CAHAYA PUTRI SELATAN
| Main Author: | Agustina, Dwi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/6018/1/COVER.pdf http://eprints.polsri.ac.id/6018/2/BAB%20I.pdf http://eprints.polsri.ac.id/6018/3/BAB%20II.pdf http://eprints.polsri.ac.id/6018/4/BAB%20III.pdf http://eprints.polsri.ac.id/6018/5/BAB%20IV.pdf http://eprints.polsri.ac.id/6018/6/BAB%20V.pdf http://eprints.polsri.ac.id/6018/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/6018/8/PROPOSAL%20PDF.pdf http://eprints.polsri.ac.id/6018/ |
Daftar Isi:
- The title of this final report is Affecting Factors Analyzing on Consumer Purchasing Decisiongs of Tupperware Product at PT Cahaya Putri Selatan (Case Study: Consumers of Tupperware Product at Lorong Wana Asri, RT.06 RW.002, Kelurahan Sei Selayur, Kecamatan Kalidoni, Kota Palembang) the writer wanted to know, 1) how much the cultural, social, personal and psychology factors simultaneously torward the consumer purchasing decision to by Tupperware. 2) how much the cultural, social, personal and psychology factors partially torward the consumer purchasing decision to by Tupperware. The data got from library study, interview and shared questionnaire to 87 respondents. Then they were analyzed by using regressi anylisis, F-test is for simultaneously, and t-test is for partial. The result shows that the culural, social, personal, and psychology factors have influenced stimultaneously to purchasing decision on 54%. The social factor is the lowest affecting and the most dominant factor is the cultural factor.