The Use of Fuzzy Logic to Predict Business Opportunities by Consumer Behaviour
| Main Authors: | Aryanti, Aryanti, Mekongga, Ikhthison |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
American Scientific Publishers
, 2017
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/4782/1/JURNAL%20ADVANCE%20SCIENCE%20LETTER%20%28ALL%29.pdf http://eprints.polsri.ac.id/4782/ |
Daftar Isi:
- Nowadays, the development of information technology has resulted in intelligent systems. A lot of applications of intellgent systems can be used for predicting. One of them is fuzzy logic which can be used for uncertain reasoning and have been widely used in modern industrial and consumer product control systems. This research was aimed for predicting how success a business run and would run. A business run and was able to compete in tough market competition if the company counted on consumers’ satisfactory. Consumers’ behaviour depended on product charcteristics like the appearance, style, quality and price. This research built regression model among level of education, income, and purchasing capability using fuzzy logic. This regression model was for predicting business opportunities that would run based on the correlation among level of education, income and purchasing capability. The result of research showed that area inhabited by large number of university students and income of one million, the decision to buy products was 94,7 meaning that consumers were able to spent 9.47% of their income for buying products.