STRATEGI KOMUNIKASI PEMASARAN TERPADU (INTEGRATED MARKETING COMMUNICATION) PADA PT ASURANSI JIWA BRINGIN JIWA SEJAHTERA PALEMBANG
Daftar Isi:
- As an insurance company that prioritizes customer satisfaction through improved quality of service, product development, the superior technology and skilled and hospitality human resources, Bringin Life Company has its own marketing system in developing and marketing their products. Therefore this research is conducted at Bringin Life Company with the aim to find out how integrated marketing communications strategy that applied by Bringin Life Company to market its products and to find out about the implications of the communication strategy that applied by them. In accordance with the title that the author choose, then the method that used in this research is using qualitative descriptive method. The data collection techniques used is through observation, interviews, questionnaires, and literature study. From that method, the author can obtain many data concerning the implementation of integrated marketing communication strategy at Bringin Life Company and its implications for insurance product sales. The results showed that marketing communication strategy that applied by Bringin Life Company is quite effective, although not yet fully implemented well. Integrated marketing communication strategy that applied by them includes advertising, sales promotion, personal selling, and public relations. But not entirely marketing communication tools used. Marketing communication tools are often used are the brochures and personal selling. Then the implications of the implementation of the marketing communication strategy that is expanding the marketing area.