TINJAUAN TERHADAP STRATEGI PROMOSI PENJUALAN MOBIL FORD PADA PT CITRA ABADI INDAH CEMERLANG PALEMBANG
| Main Author: | AGUSTINA, HERWANI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/3278/1/COVER%20weni.pdf http://eprints.polsri.ac.id/3278/2/BAB%20I.pdf http://eprints.polsri.ac.id/3278/3/BAB%20II.pdf http://eprints.polsri.ac.id/3278/4/BAB%20III.pdf http://eprints.polsri.ac.id/3278/5/BAB%20IV.pdf http://eprints.polsri.ac.id/3278/6/BAB%20V.pdf http://eprints.polsri.ac.id/3278/7/daftar%20pustaka.pdf http://eprints.polsri.ac.id/3278/ |
Daftar Isi:
- The purpose of this final report is to review sales promotion strategies undertaken by PT Citra Abadi Indah Cemerlang Palembang in increasing sales of motorcycles. Techniques used in collecting the data is the field research and library research. The analyzed data is promotion strategies include: newspapers, coupons, customer service, banner, website, exhibition. The authors found that PT Citra Abadi Indah Cemerlang Palembang for more effective promotional strategies that have been made such as adding a marketing force and add special training.