TINJAUAN HUBUNGAN ANTARA BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA MDP IT SUPERSTORE PALEMBANG
| Main Author: | Pungki, Antonia |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/3086/1/COVER.pdf http://eprints.polsri.ac.id/3086/2/BAB%20I.pdf http://eprints.polsri.ac.id/3086/3/BAB%20II.pdf http://eprints.polsri.ac.id/3086/4/BAB%20III.pdf http://eprints.polsri.ac.id/3086/5/BAB%20IV.pdf http://eprints.polsri.ac.id/3086/6/BAB%20V.pdf http://eprints.polsri.ac.id/3086/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/3086/ |
Daftar Isi:
- The title of this final report is the effect on the volume of sales promotion costs in the MDP IT Superstore Palembang. Companies engaged in the sale of technology devices and a service at Jalan Sudirman KM. 4 front Palembang Police. This final report aims to determine how much influence the cost of promotion to sales volume at MDP IT Superstore Palembang and also aims to find out how much the promotion costs to be incurred by the company and also the sales volume to be achieved by the company by way of forecasting. Data collection methods used in this study are interviews with employees and library research. Data analysis methods used are qualitative and quantitative analysis with the calculation of the effect of promotional costs by using simple linear regression analysis and descriptive analysis is to explain and describe the influence of sales promotion costs to volume at MDP IT Superstore Palembang.