KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN PADA BAKSO DAN MIE AYAM MIDUN PALEMBANG
| Main Author: | OCTE, PUSVITA SARI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/3026/1/COVER.pdf http://eprints.polsri.ac.id/3026/2/BAB%20I.pdf http://eprints.polsri.ac.id/3026/3/BAB%20II.pdf http://eprints.polsri.ac.id/3026/4/BAB%20III.pdf http://eprints.polsri.ac.id/3026/5/BAB%20IV.pdf http://eprints.polsri.ac.id/3026/6/BAB%20V.pdf http://eprints.polsri.ac.id/3026/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/3026/ |
Daftar Isi:
- The purposes of this final report are to know the service quality and customer satisfaction at Bakso dan Mie Ayam Midun Palembang. The data were collected through interview, questionnaires and library research. The writer used qualitative and quantitative method. The sample is taken by using non-probability sample with accidental sampling. The writer distributed questionnaires to 100 respondents of Bakso dan Mie Ayam Midun Palembang. The data were analyzed by using percentage system, scoring interpretation. Based on the data, Bakso dan Mie Ayam Midun Palembang has given good service for their customers it can be known from the average percentage of dimension of service quality is 71,48%. The lowest average percentage dimension of service quality is the dimension of tangible with score 58,55%. Based on the result of questionnaires, customer satisfaction shows that customers are satisfied with the services that have been given by Bakso dan Mie Ayam Midun Palembang, it can be shown by the average percentage of customer satisfaction is 71,88%.