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  • The title of this final report is The Promotion Strategy To Achieve Sales Terget In PT Sharprindo Dinamika Prima Branch of Pelembang. The aim of this research was the company can achieve sales target every year and to know the right promotion strategy can be used by this company. The data was gotten through interviews, and literature. Based on the comparison between theory Kotler and reality, still no promotion strategy has not been used by companies, especially advertising activities. Therefore, it is suggested this company use advertising activities to help companies achieve the sales target.