KEPUTUSAN PEMBELIAN BAJU DI ONLINE SHOP PADA MEDIA SOSISAL INSTAGRAM (STUDI KASUS PADA MAHASISWA DIII JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SRIWIJAYA PALEMBANG)
| Main Author: | DESSY, RACHMAWATI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/3005/1/COVER.pdf http://eprints.polsri.ac.id/3005/2/BAB%20I.pdf http://eprints.polsri.ac.id/3005/3/BAB%20II.pdf http://eprints.polsri.ac.id/3005/4/BAB%20III.pdf http://eprints.polsri.ac.id/3005/5/BAB%20IV.pdf http://eprints.polsri.ac.id/3005/6/BAB%20V.pdf http://eprints.polsri.ac.id/3005/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/3005/ |
Daftar Isi:
- This final report was created with the purpose to find out how outfit purchasing decisions in online shop on social media instagram. The method used was incidental sampling formula slovin method. This research using primary data, data collected by questionnaire were distribute to 82 respondents. Data analysis used qualitative method, quantitative method and skala likert (summated rating scale). There are 16 statements on the questionnaire. Based on the result, the largest percentage of respondents reason to buy outfit in Instagram because of their own desire is 63,41% and the smallest percentage of respondents reason to buy outfit in Instagram because of the products matching with the picture and expect is 3,66%.