PERSEPSI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KARTU TELKOMSEL ( Studi Kasus Pada Mahasiswa Jurusan Administrasi Bisnis POLSRI )
| Main Author: | NOVI, APRIYANI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/3003/1/COVER.pdf http://eprints.polsri.ac.id/3003/2/BAB%20I.pdf http://eprints.polsri.ac.id/3003/3/BAB%20II.pdf http://eprints.polsri.ac.id/3003/4/BAB%20III.pdf http://eprints.polsri.ac.id/3003/5/BAB%20IV.pdf http://eprints.polsri.ac.id/3003/6/BAB%20V.pdf http://eprints.polsri.ac.id/3003/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/3003/ |
| ctrlnum |
3003 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.polsri.ac.id/3003/</relation><title>PERSEPSI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN
KARTU TELKOMSEL
( Studi Kasus Pada Mahasiswa Jurusan Administrasi Bisnis POLSRI )</title><creator>NOVI, APRIYANI</creator><subject>HB Economic Theory</subject><description>The purpose of writing this final report to find out how the perception of
customers towards buying decision Telkomsel Card and to know the dimensions
of perception which is the most dominant influence on the purchasing decisions of
Telkomsel Card (Case Study on Student Business Administration Department
State Polytechnic of Sriwijaya). Methods of data collection using questionnaires
and field research through library research. The analysis data tools using a 7-
dimensional perception, namely product performance, product reliability, product
features, durability, suitability, ability that can be improved, and the perceived
quality and purchase decisions. Dimensions of the product features are the
dimensions of the lowest 54%, because the price of the features offered are not as
expected by the general public and students. Dimensions of the highest dimension
durability becomes 87%, due to network and rapid signal and stable both in cities
and in rural areas. The most dominant dimension is the dimension of endurance
for Telkomsel card always improve the quality features that are owned. PT
Telkomsel should adjust the price with the quality of service features offered as
well as maintaining the quality of the network up in the countryside.</description><date>2016-07</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/3003/1/COVER.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/3003/2/BAB%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/3003/3/BAB%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/3003/4/BAB%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/3003/5/BAB%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/3003/6/BAB%20V.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.polsri.ac.id/3003/7/DAFTAR%20PUSTAKA.pdf</identifier><identifier> NOVI, APRIYANI (2016) PERSEPSI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KARTU TELKOMSEL ( Studi Kasus Pada Mahasiswa Jurusan Administrasi Bisnis POLSRI ). Other thesis, Politeknik Negeri Sriwijaya. </identifier><recordID>3003</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
NOVI, APRIYANI |
| title |
PERSEPSI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN
KARTU TELKOMSEL
( Studi Kasus Pada Mahasiswa Jurusan Administrasi Bisnis POLSRI ) |
| publishDate |
2016 |
| topic |
HB Economic Theory |
| url |
http://eprints.polsri.ac.id/3003/1/COVER.pdf http://eprints.polsri.ac.id/3003/2/BAB%20I.pdf http://eprints.polsri.ac.id/3003/3/BAB%20II.pdf http://eprints.polsri.ac.id/3003/4/BAB%20III.pdf http://eprints.polsri.ac.id/3003/5/BAB%20IV.pdf http://eprints.polsri.ac.id/3003/6/BAB%20V.pdf http://eprints.polsri.ac.id/3003/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/3003/ |
| contents |
The purpose of writing this final report to find out how the perception of
customers towards buying decision Telkomsel Card and to know the dimensions
of perception which is the most dominant influence on the purchasing decisions of
Telkomsel Card (Case Study on Student Business Administration Department
State Polytechnic of Sriwijaya). Methods of data collection using questionnaires
and field research through library research. The analysis data tools using a 7-
dimensional perception, namely product performance, product reliability, product
features, durability, suitability, ability that can be improved, and the perceived
quality and purchase decisions. Dimensions of the product features are the
dimensions of the lowest 54%, because the price of the features offered are not as
expected by the general public and students. Dimensions of the highest dimension
durability becomes 87%, due to network and rapid signal and stable both in cities
and in rural areas. The most dominant dimension is the dimension of endurance
for Telkomsel card always improve the quality features that are owned. PT
Telkomsel should adjust the price with the quality of service features offered as
well as maintaining the quality of the network up in the countryside. |
| id |
IOS15200.3003 |
| institution |
Politeknik Negeri Sriwijaya |
| institution_id |
186 |
| institution_type |
library:university library |
| library |
Perpustakaan Politeknik Negeri Sriwijaya |
| library_id |
333 |
| collection |
Perpustakaan Politeknik Negeri Sriwijaya |
| repository_id |
15200 |
| city |
KOTA PALEMBANG |
| province |
SUMATERA SELATAN |
| repoId |
IOS15200 |
| first_indexed |
2021-08-25T09:30:25Z |
| last_indexed |
2021-08-25T09:30:25Z |
| recordtype |
dc |
| _version_ |
1709058380803342336 |
| score |
17.538404 |