PENGARUH PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT TIGA PUTRI MUTIARA PALEMBANG
Daftar Isi:
- PT Tiga Putri Mutiara Palembang is one of the supplier company in field of the real estate at Palembang City. Within in the last three years the customers purchasing decision at PT TigaPutriMutiara Palembang was decreased before. Therefore the authors are interested to raise this problem in final report entitled The Influence Pricing of Customers Purchasing Decision at PT Tiga Putri Mutiara Palembang. To get the data The writer is using data collection method by disseminating a questionnaire and all the theories by experts as a reference. To find these problems the writer is using statistical formulas with a simple regression formulas. The result is Y = 7,974 + 0,731X which is 7,974 that is a constant value, if variable X is null then the pricing variables Y purchasing decisions is 7,974. The regression coefficient of 0,731 it mean when the pricing has increased 1 percent. Then Customers decision increasing about 0,731 or 73,1%. The positive value coefficent is related between pricing and the customers decisions. In brief, to increae the customers purchasing decision, the company should maintenece the price and improve the other factors such as product quality and serviciability.