PROMOTION MEDIA APPLIED AT SULTAN MAHMUD BADARUDDIN II MUSEUM
| Main Author: | Andriani, Putri |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/2303/1/FILE%20I.pdf http://eprints.polsri.ac.id/2303/2/FILE%20II.pdf http://eprints.polsri.ac.id/2303/3/FILE%20III.pdf http://eprints.polsri.ac.id/2303/4/FILE%20IV.pdf http://eprints.polsri.ac.id/2303/5/FILE%20V.pdf http://eprints.polsri.ac.id/2303/6/FILE%20VI.pdf http://eprints.polsri.ac.id/2303/7/FILE%20VI.pdf http://eprints.polsri.ac.id/2303/ |
Daftar Isi:
- PROMOTION MEDIA APPLIED AT SULTAN MAHMUD BADARUDDIN II MUSEUM ABSTRACT (PutriAndriani, 2015, 36 pages, 14 photos) This research entitled “Promotion Media Applied at Sultan Mahmud Badaruddin II Museum”. The problem of this research were: “what kinds of promotion media are applied at Sultan Mahmud Badaruddin II Museum?” ; and “ what are the obstacles faced by the authority in promoting Sultan Mahmud Badaruddin II Museum?”. The method that the writer used was descriptive method to investigate the problems above. The subject of this research were three officers of Sultan Mahmud Badaruddin II Museum and one staff of Tourism and Culture Office of Palembang city. Meanwhile, the object if this research was the archive in the form of photographs and other written data. The writer collected the data by doing interview, observation and documentation. The writer used descriptive method to analyze the data. The results of the study, showed that Sultan Mahmud Badaruddin II Museum has some promotion media to promote museum to the society. The promotion media used by museum were promotion by using printed media (banner, brochure, booklet, and guide book), social media (website, blog, and facebook) and other media (joining exhibition, and selling souvenir). Meanwhile, in doing promotion, museum has two problems, they are budgeting and operational facilities.