THE PROMOTION STRATEGIES APPLIED BY QUIN CENTRO HOTEL PALEMBANG
| Main Author: | Audia, Dona |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/2183/1/COVER.pdf http://eprints.polsri.ac.id/2183/2/CHAPTER%20I.pdf http://eprints.polsri.ac.id/2183/3/CHAPTER%20II.pdf http://eprints.polsri.ac.id/2183/4/CHAPTER%20III.pdf http://eprints.polsri.ac.id/2183/5/CHAPTER%20IV.pdf http://eprints.polsri.ac.id/2183/6/CHAPTER%20V.pdf http://eprints.polsri.ac.id/2183/7/REFERENCES.pdf http://eprints.polsri.ac.id/2183/ |
Daftar Isi:
- The problem of this research is: “What are the promotion strategies applied by Quin Centro Hotel Palembang?”. The purposes of this final report were to know the promotion strategies applied by Quin Centro Hotel Palembang. The writer used descriptive method. The subject of this research is Mr. Maidi as a Sales Manager and the object of this final report was Quin Centro Hotel Palembang located In front of Palembang Indah Mall, Jl. Letkol Iskandar No.1 (Kompleks Ilir Barat Permai) Palembang. The writer collected the data by doing the observation and interview. And to analyze the data, the writer used descriptive analysis. The result showed that the hotel conducted advertising such as making brochure, having a cooperation with newspaper for promoting the hotel, having a coopertion with Yellow Pages to promote the hotel, Having cooperation with Agoda, Wego, and 1001 malam to promote the hotel via internet/ Website, having identity Cards of Hotel for the guest who stays in the hotel,and having X-Banner to promote the products of the hotel; Personal Selling; Publicity; Sales Promotion and Direct Marketing