PERSEPSI DAN PREFERENSI IKLAN MEMPENGARUHI NIAT BELI ANAK PADA PRODUK MAKANAN RINGAN
| Main Authors: | Sumarwan, Ujang; Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor, Simanjuntak, Megawati; Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor, Yurita, Yurita; Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Department of Family and Consumer Sciences
, 2012
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| Subjects: | |
| Online Access: |
http://journal.ipb.ac.id/index.php/jikk/article/view/6381 http://journal.ipb.ac.id/index.php/jikk/article/view/6381/11342 |
Daftar Isi:
- This research was to analyze the differences between perception, preference, and purchase intentions based on treatment and gender; influence of perception, preference, and consumption experience toward purchase intentions of children; influence of gender and treatment toward perception, preference, and purchasing intentions of children at snack products. This study use a factorial experiment design with two variables that is treatment (treatment 1 (T1): advertising exposure followed by consumer test, treatment 2 (T2): consumer test followed by advertising exposure) and gender (male and female). This research involved 60 school-aged children that was choosed by random sampling. The Independent sample t-test showed that child’s perception had significant difference significant between gender in treatment 1 and between treatment. Multiple linear regression analysis showed that perception, preference, and consumption experience influence significantly on purchasing intention of children. Two-Way ANOVA analysis also showed that perception was influenced by gender and interaction between gender and treatment.