Strategi Promosi Harian Umum Pikiran Rakyat Melalui Event PR Music On Weekend Dalam Meningkatkan Penjualan
Daftar Isi:
- ABSTRACT The study discussed the title is "Promotion Strategies Daily via Event Public Mind" Music on Weekend PR ", with the subtitle descriptive qualitative study on Promotion Strategies Daily via Event Public Mind" Music on Weekend PR. The purpose of this study is how to know a reason, the implementation process, the use and success of the promotion strategy Public Mind Daily via Event "Music on Weekend PR. This research is grounded in communication theory Marketing Methods is to be used by the authors to examine this research is a qualitative methods with descriptive approach. While the collection of data using observation and interviews with informants. These results indicate that the reason for using music on weekend event as a PR strategy because Mind promotion campaigns using other media such as the lack of public attention, then the process of implementing PR Music on weekends is always adjusted to the maximum extent possible with the planning, and the main purpose of PR music on this weekend is to get people`s attention as much as possible, then create a positive image of the company`s mind.