Makna Loyalitas Viking Persib Fans Club Basis Bandung
Daftar Isi:
- ABSTRAK Muhammad Iqbal Maulidia, 210110080013. Makna Loyalitas Anggota Viking Persib Fans Club basis Bandung. Dosen Pembimbing Utama Drs. H. Hadi Suprapto Arifin, M.Si. Dosen Pembimbing Pendamping Pramono Benyamin, Drs., M.Pd. Jurusan Manajemen Komunikasi Fakultas Ilmu Komunikasi Universitas Padjadjaran. Tujuan Penelitian ini adalah untuk mengetahui Loyalitas Anggota Viking Persib Fans Club basis Bandung. Peneliti mengambil kasus Makna Loyalitas Anggota Viking Persib Fans Club basis Bandung terutama Motif, Kesadaran dan Makna Loyalitas Anggota Viking Persib Fans Club basis Bandung karena ingin mengetahui Bagaimana Konstruksi Makna Loyalitas Anggota Viking Persib Fans Club basis Bandung kepada Persib. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan fenomenologis. Teknik pengambilan data melalui observasi pasitisipasi dan wawancara mendalam bersama tujuh informan yang merupakan anggota Viking Persib Fans Club basis Bandung. Hasil Penelitian menunjukan bahwa motif anggota Viking Persib Fans Club basis Bandung terdiri dari motif masa lalu dan masa depan anggota Viking Persib Fans Club basis Bandung. Sementara kesadaran anggota Viking Persib Fans Club basis Bandung terdiri dari pengalaman, perasaan dan sumber informasi. Selanjutnya pandangan loyalitas dari para anggota Viking Persib Fans Club basis Bandung. Kesimpulan yang dapat diambil adalah pemaknaan loyalitas terbentuk dari motif, kesadaran, dan pandangan loyalitas dari para anggota Viking Persib Fans Club basis Bandung. Motif terdiri dari motif masa lalu dan masa depan; kesadaran anggota Viking Persib Fans Club basis Bandung terdiri dari pengalaman positif, penagalaman negatif, pemahaman tentang Persib, perasaan dan sumber informasi.Selanjutnya pandangan loyalitas dari para anggota Viking Persib Fans Club basis Bandung. ABSTRACT Muhammad Iqbal Maulidia, 210110080013. The significance of loyalty from the member of Viking Persib Fans Club base in Bandung. The first advisor Drs. H. Hadi Suprapto Arifin, M.Si. The second advisor Pramono Benyamin, Drs., M.Pd. Communication Management Department Faculty of Science Communication Padjadjaran University. The main purpose of this research is to know the loyalty from the members of Viking Persib Fans Club base in Bandung. The research took the case of the significance of the loyalty from Viking Persib Fans Club base in Bandung especially motive, awareness and the significance from the loyalty of the members Viking Persib Fans Club base in Bandung because the indication to know the construction of the significance from the loyalty of the member of Viking Persib Fans Club base in Bandung to the Persib Football Club. The method which used in this research is the qualitative method though phenomenology method. The data are taken by usage observation and in-depth interview with seven informant who are the member of Viking Persib Fans Club base in Bandung. The result of the research show that motive of the members Viking Persib Fans Club base in Bandung consists of past life motive and future life motive of members Viking Persib Fans Club base in Bandung. Meanwhile, the awareness of the member Viking Persib Fans Club base in Bandung is based of experience, feeling, and information source. Them, the point of view of the loyalty from the member Viking Persib Fans Club base in Bandung. The conclusion which is got is that the signification of the loyalty is formed by motive, awareness and loyalty point of view from the member of Viking Persib Fans Club base in Bandung. Motive consist of past life and future life motive; awareness of the member of Viking Persib Fans Club base in Bandung to based on positive experience, negative experience, the significance about Persib, feeling and information source. Then, the point of view of the loyalty from the member Viking Persib Fans Club base in Bandung.