Motif Penggunaan Group Info Akademik pada Situs Jejaring Sosial Facebook di Kalangan Mahasiswa
Daftar Isi:
- Deddy Kurniawan, 210110070214, 2012, majoring in Communication Management. This research is entitled "Motive of Using Academic Information Group On The Social Networking Facebook Among College Students". This research was made under the guidance of Dadang Sugiana, Drs., M.Si. as the main counselour and Drs. Duddy Zein, M.Si. as a secondary conselour. The purpose of this research was to know how motive of cognitive needs, affective, personal integrative, social integrative, and release of tension of college students in the use of academic information on the social networking site facebook. This research used descriptive methods with the techniques of descriptive analysis data. Samples from this research are Fikom Unpad Bandung college students who are members of academic information facebook group Fikom Unpad Bandung. This research used simple random sampling, which has 90 respondents for the sample and used uses and gratification theory. The result of this research was that motive of college students to accessacademic information Fikom Unpad Bandung facebook group to compliance needs of cognitive, affective, personal integrative, social integrative, and release of tension is quite high.