Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia
| Main Authors: | Abdullah, Asep Abbas, Muadibah, Munfa’ati, Widyaningsih, Miranti, Jamiah, Assolatu |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Program Studi Sastra Indonesia UIN Sunan Ampel Surabaya
, 2020
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| Subjects: | |
| Online Access: |
http://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274 http://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274/178 |
| ctrlnum |
article-274 |
|---|---|
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia</title><creator>Abdullah, Asep Abbas</creator><creator>Muadibah, Munfa’ati</creator><creator>Widyaningsih, Miranti</creator><creator>Jamiah, Assolatu</creator><subject lang="en-US">Code Switching</subject><subject lang="en-US">Advertisement</subject><subject lang="en-US">Tokopedia</subject><description lang="en-US">The sociolinguistic paradigm forms the background of this study. Code switching in advertisements is an interesting thing because it actually shows the interrelation between major and minor languages which are in Indonesian and Javanese. On the other hand, code switching is a linguistic phenomenon that is closely related to certain social situations. The object in this study is the Tokopedia advertisement "Berani Tentukan Mimpi: Lanjutkan Mimpi atau Ubah Mimpi". The method of the study is qualitative based on video advertisements in the Youtube channel. Based on the results of the analysis, it is concluded that the linguistic event (code switching) is Tokopedia's strategy in imaging itself, increasing the interest of producers and consumers in making transactions in the marketplace at once.</description><publisher lang="en-US">Program Studi Sastra Indonesia UIN Sunan Ampel Surabaya</publisher><date>2020-07-03</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>http://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274</identifier><identifier>10.15642/suluk.2020.2.1.63-73</identifier><source lang="en-US">SULUK: Jurnal Bahasa, Sastra, dan Budaya; Vol. 2 No. 1 (2020): Maret; 63-73</source><source>2714-7932</source><source>2686-2689</source><source>10.15642/suluk.2020.2.1</source><language>eng</language><relation>http://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274/178</relation><rights lang="en-US">Copyright (c) 2020 Asep Abbas Abdullah, Munfa’ati Muadibah, Miranti Widyaningsih, Assolatu Jamiah</rights><recordID>article-274</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:eJournal |
| author |
Abdullah, Asep Abbas Muadibah, Munfa’ati Widyaningsih, Miranti Jamiah, Assolatu |
| title |
Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia |
| publisher |
Program Studi Sastra Indonesia UIN Sunan Ampel Surabaya |
| publishDate |
2020 |
| topic |
Code Switching Advertisement Tokopedia |
| url |
http://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274 http://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274/178 |
| contents |
The sociolinguistic paradigm forms the background of this study. Code switching in advertisements is an interesting thing because it actually shows the interrelation between major and minor languages which are in Indonesian and Javanese. On the other hand, code switching is a linguistic phenomenon that is closely related to certain social situations. The object in this study is the Tokopedia advertisement "Berani Tentukan Mimpi: Lanjutkan Mimpi atau Ubah Mimpi". The method of the study is qualitative based on video advertisements in the Youtube channel. Based on the results of the analysis, it is concluded that the linguistic event (code switching) is Tokopedia's strategy in imaging itself, increasing the interest of producers and consumers in making transactions in the marketplace at once. |
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Program Studi Sastra Indonesia UIN Sunan Ampel Surabaya |
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Suluk: Jurnal Bahasa, Sastra, dan Budaya |
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SULUK: Jurnal Bahasa, Sastra, dan Budaya |
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| subject_area |
Linguistics/Linguistik Literature/Kesusastraan Philology/Filologi Culture/Kultur, Ilmu Budaya, Kebudayaan |
| city |
KOTA SURABAYA |
| province |
JAWA TIMUR |
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