FAKTOR-FAKTOR YANG MEMPENGARUHI DAYA SAING USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI KOTA YOGYAKARTA (Studi Kasus Pada UMKM Kuliner)
| Main Authors: | Winarno, Bayu, Ainy, Rintan Nuzul |
|---|---|
| Format: | Naskah Publikasi NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.uad.ac.id/15500/1/naskah%20publish%20pdf.pdf http://eprints.uad.ac.id/15500/ |
Daftar Isi:
- This study is entitled "Factors Affecting the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Yogyakarta City (Case Study on Culinary MSMEs). The purpose of this research is to find out whether culinary MSMEs in Yogyakarta City are competitive. The data used in this study are primary data, the study population is SMEs in the city of Yogyakarta, while the research sample taken is culinary MSMEs in the city of Yogyakarta. The sampling technique used was purposive sampling method. The results of this study are all variables: product excellence, innovation, human resources, e-commerce utilization and capital readiness simultaneously affect the competitiveness of MSMEs in Yogyakarta City. The results of this study also show that the variables of product excellence, innovation, e-commerce utilization and capital readiness partially have a significant and positive effect on the competitiveness of MSMEs in the city of Yogyakarta, while the human resource variable does not positively influence the competitiveness of MSMEs in the city of Yogyakarta. Keywords: Product Excellence, Innovation, HR, Utilization of E-commerce Capital Readiness, MSME Competitiveness