PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI LAYANAN INTERNET TELKOM INDIHOME DI KOTA YOGYAKARTA
| Main Author: | ALKUTUBI, MUHAMMAD MAULANA |
|---|---|
| Format: | Naskah Publikasi NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.uad.ac.id/14322/1/T1_1500011240_NASKAH_PUBLIKASI__190801123743.pdf http://eprints.uad.ac.id/14322/ |
Daftar Isi:
- This study tries to analyze "Product quality, Brand Image, Brand Trust". The independent variables used in this study are product quality, brand image, brand trust. Dependent used is the Purchase Interest. The population in this study is people who only use indihome internet user services. Based on the purposive sampling method obtained 100 samples of respondents. The type of data used is primary data. Data is obtained by means of a questionnaire method that is distributed directly to respondents who meet the required requirements Based on the results of data analysis, there is an influence of product quality on buying interest with a significant value of 0.113, the first hypothesis is rejected, has to do with brand image of buying interest with a significant value of 0.038, the second hypothesis is acceptable, related to research findings regarding buying interest with significant value of 0.890, the hypothesis is rejected. with Adjusted R2 value of 0.061%, which means that 6.1% is approved by other variables in this study