Pengaruh Customer Relationship Marketing Dan Customer Value Terhadap Customer Loyalty
| Main Authors: | Zuhdi, Saefudin, Syarif, Rini, Santi SEC, Gempita |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
STIE Kesatuan
, 2016
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| Online Access: |
http://jurnal.stiekesatuan.ac.id/index.php/jimk/article/view/520 http://jurnal.stiekesatuan.ac.id/index.php/jimk/article/view/520/1020 |
Daftar Isi:
- The purpose of this study was to determine how much influence the CustomerRelationship Marketing and Customer Value on Customer Loyalty. The authorconducted research at PT. Bank Central Asia, Tbk Graha Cibinong Branch Office,located at Jalan Raya Bogor Km 46 Graha D6-D7. Data collection is done bydistributing questionnaires to 100 respondents BCA customers Graha Cibinong,taken at random. The data processing method using validity, reliability, and classicalassumptions. While the method of data analysis used is by using multiple linearregression analysis, and test hypotheses derived from data collected fromquestionnaires filled out and processed. The survey results revealed that theCustomer Relationship Marketing and Customer Value has a positive and significantinfluence.