Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek Terhadap Kepuasan Pelanggan Parabola Matrix Di Kota Batam
| Main Authors: | Pertiwi, Novi Indah, Afridola, Sri |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Jurnal Ilmiah Core IT : Community Research Information Technology
, 2019
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| Online Access: |
http://ijcoreit.org/index.php/coreit/article/view/149 http://ijcoreit.org/index.php/coreit/article/view/149/179 |
Daftar Isi:
- At present the development of technology is developing very rapidly, including television. Every company is competing to improve its quality and services to improve its business. There are several things that affect customer satisfaction are product quality, service quality, and brand image. Every company is very concerned about the quality of its products, because the quality of the product is always considered by consumers in buying a product. Every company is very concerned about the quality of its products, because the quality of the product is always considered by consumers in buying a product. Especially the quality of service is very important, because if the service is satisfying then the customer will feel very satisfied. And the brand image, if the brand is already well-known then the product will sell well in the market. This research was taken from the Matrix Parabola more precisely which is one of the services of PT Avava Berlian Kusuma. This study aims to identify the effect of product quality, service quality and brand image on customer satisfaction of Parabola Matrix in Batam City. The sampling technique used to collect data in this study in sampling using probability sampling techniques using random sampling methods. With a total questionnaire of 276 respondents using a Parabolic Matrix product. The results of this study stated that product quality has a positive and significant effect on customer satisfaction. Service quality has a positive and significant effect on customer satisfaction. And brand image has a positive and significant effect on customer satisfaction.