Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepuasan Konsumen Grapari Telkomsel Batam Centre
| Main Authors: | Nur, Jennichi Rusita, Realize, Realize |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Jurnal Ilmiah Core IT : Community Research Information Technology
, 2019
|
| Online Access: |
http://ijcoreit.org/index.php/coreit/article/view/146 http://ijcoreit.org/index.php/coreit/article/view/146/176 |
Daftar Isi:
- The object of this research was conducted at Grapari Telkomsel Batam Center which is a special card service area for Telkomsel card users. Service quality is prioritized by company owners to give the best impression in the hearts of their customers, all types of consumer complaints are always given the best action so as not to disappoint. Likewise with promotions, all types of promotions are given so that consumers still remember and use the products produced. All of this is done so that customer satisfaction can be fulfilled to the full. The purpose of this study is to determine the extent of the effect of service quality and promotion that has been carried out and provided by companies to customer satisfaction. In this study using quantitative methods that are basically to answer existing problems with data observation techniques by conducting interviews and questionnaires. The number of samples in this study were 313 respondents whose results were obtained through the use of the Slovin formula. Finally, the results of testing of service quality variables and promotion variables simultaneously on customer satisfaction indicate that the results of service quality and promotion affect customer satisfaction.