FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HP OPPO DI UPT. SMAN 5 LUWU UTARA
| Main Author: | SAPUTRI, WINDA |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | ind |
| Subjects: | |
| Online Access: |
http://repository.umpalopo.ac.id/335/1/jurnal%20winda_201620216.pdf http://repository.umpalopo.ac.id/335/ |
Daftar Isi:
- The purpose of this study was to determine the effect of product quality and price on purchasing decisions for HP Oppo at UPT.SMAN 5 Luwu Utara. The population in this study were 400 consumers. Descriptive analysis method and multiple linear regresion. Simultaneous test results (f test), namely product quality and price simultaneously, have a significant effect on purchasing decisions with a significant value of 0.000 <when compared to the alpha level of 5% and for testers partially, the price has a significant positive effect on purchasing decisions with a significant level of 0.034 alpha level 0.05 and t value 2.164 >t tabel 1.66488 and price has a significant positive effect on purchasing decisions with a significanse level of 0.000 <alpha level 0.05 and t count value of 6.361 >t tabel 1.66488. Keywords: Product Quality, Price and Purchase Decision.