THE EFFECT OF BRAND AWARENESS AND PERCEIVED QUALITY TOWARD REPURCHASE INTENTION (A STUDY ON CASH-ON-PICKUP PAYMENT METHOD IN ALFACART.COM)
| Main Author: | PURWATAMA, ANDIKARACHMAN |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Brawijaya
, 2018
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| Online Access: |
https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5308 https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5308/4672 |
Daftar Isi:
- E-commerce, particularly in Indonesia, is very potential and brings up newways of possibilities in terms of national economy. One of the e-commercecompany is Alfacart.com, which fairly considered as a new player to the ecommerce business. One of their feature, Cash-On-Pickup (COP) will be used asthe subject of this research. This study was conducted to determine the effect ofbrand awareness and perceived quality toward repurchase intention. The samplesobtained in this study were 200 participant of Alfacart’s Cash-On-Pickup users andused online questionnaire. This study was conducted by using multiple regressionanalysis method. The results of research shows that both brand awareness andperceived quality has partially significant effect toward repurchase intention.Keywords: Brand Awareness, Perceived Quality, Repurchase Intention,Alfacart.com