PENGARUH PRODUK, PENETAPAN HARGA , DAN DISTRIBUSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI DI KARITA MOESLIM SQUARE NGAGEL SURABAYA
Daftar Isi:
- This study aimed to analyze the effect of product, pricing and distribution to the consumer's decision to buy in Karita Moslem Square Ngagel Surabaya. This study uses three independent variable product, pricing and distribution of the dependent variable is the decision to buy, in this study focuses on the factors - factors that may cause the consumer to make a decision to buy, the product factor, pricing and distribution. The data in this study were collected by distributing questionnaires to 97 consumers Karita Moslem Square Ngagel Surabaya as samples by using the formula unknwon population population. Data analysis method used is quantitative analysis, the test reliability, validity, classic assumption test, t test and F as well as multiple linear regression analysis. Based on the analysis of data, test results show that F (5.213> 2.70) variable product, pricing and distribution have the results of simultaneous influence on purchase decision variables. Product variables t-test was 0.506 <1.985, meaning no effect on purchase decisions. Variable Pricing is 0.542> 1.985, meaning no effect on purchase decisions. While the variable distribution is 2.920> 1.985, meaning that the distribution of influence on buying decisions. Keywords: Product, Pricing, Distribution and Purchasing Decisions