THE INFLUENCE OF LIBRARY PROMOTION ON PUBLIC READING INTERESTS IN REGIONAL GENERAL LIBRARY IN TIDORE ARCHIPELAGO
| Main Authors: | Abd. Kadir, Iriyani, Safi, Ahmad , Prihatin Abdulah, Titin , Weni Septia Dewi , Ni Putu |
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| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Program Studi Agribisnis Universitas Nuku
, 2020
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| Subjects: | |
| Online Access: |
http://e-journal.univ-nuku.ac.id/index.php/IJAMES/article/view/17 http://e-journal.univ-nuku.ac.id/index.php/IJAMES/article/view/17/4 |
Daftar Isi:
- The aim of this study was to discover how much influence of library promotion on public reading interests in the public library in Tidore and the promotion that have been carried out by the library. This study used quantitative descriptive research method. The population of this study was the public users/visitors of the library and 64 employees of the library. Sample was taken randomly (accidental). Data collection technique was conducted by using interview and questionnaire. The product moment correlation formula was used as data management. According to the hypothesis testing of the two variables, namely variable X (promotion) and variable Y (reading interests), it has a correlation test of 0.980 (positive). Based on the result of the data correlation using product moment at the 1% level (99% of significance level), the correlation coefficient of r correlation was 0,612, while the correlation coefficient based on the table was 0,317. This result showed that the correlation coefficient was greater than the coefficient correlation based on the table for significance level 99% (0,980>0.317). The result of t-test analysis at 1% level (significance level 99%) found that the value of t-test was greater than the value of t-table (7,217>2,704). Both of the tests showed that there was a positive and significant correlation between library promotion and public reading interests in public library of Tidore.