PENGARUH PROMOSI, LOKASI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN PADA PUSAT OLEH-OLEH BANI RAWI DI KABUPATEN TANAH DATAR
| Main Authors: | Yuliviona, Reni, Alkindli, Reza, Kamener, Dahliana |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://repo.bunghatta.ac.id/29/1/Artikel%206.pdf http://repo.bunghatta.ac.id/29/ |
Daftar Isi:
- This research analized the influence of promotion,location and brand image of Bani Rawi Souvenir Shop toward on customer purchase decision. The technique of the sample collection was accidental sampling method, which were collected 138 respondents. The multiple regression analysis was used to conduct the hypothesis test on this research.The results of the research showed that: (1) Brand image significantly toward on Bani Rawi customer purchase decision. (2) Location positively influenced toward on Bani Rawi customer purchace decision. (3) brand image not significanly influenced toward on Bani Rawi customer purchase decision. Keywords: Promotion, Location, Brand image , Customer purchasing decision