IKLAN CALON PRESIDEN DAN MINAT MEMILIH (Studi Perbandingan Iklan Prabowo Subiyanto, Hatta Rajasa Dan Joko Widodo,Yusuf Kalla Sebagai Calon Presiden Di TV ONE Dan Metro TV Terhadap Minat Memilih Di Kalangan Masyarakat Dukuh Jurangsari, Desa Juron, Kecamata
| Main Author: | Tutut Muchammad Ridwan |
|---|---|
| Format: | Book Halaman 85-88 |
| Bahasa: | ind |
| Terbitan: |
FISIP UNISRI
, 2014
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| Subjects: | |
| Online Access: |
http://library.unisri.ac.id/opac/index.php?p=show_detail&id=16302 |
Daftar Isi:
- The advertisement about Prabowo and Jokowi are certainly aimed at influencing society to choose who to be president during the pr esidential election in June 2014. Various media advertising can be through print and electronic media. Prabowo is supported by Abu rizal Bakrie owner of ANTV and TV One often advertises himself as a presidential candidate, meanwhile Joko Widodo supported by S urya Paloh owner of television station Metro TV that has also freq uently serve ads candidate JokoWidodo. This research uses the th eory of media massa. The results of there search showed that the presence of effect advertising on interest choose between Prabo wo and Jokowi equally affect the interest of selecting the value of 2,606 to influence Prabowo Ads with value of p 0.011 (p